Evidence receipt / observation
Published · transcript-backedKrithika Shankarraman: observation
25 May 2025 Lenny's Podcast Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Everyone knew of ChatGPT, but when you clicked one zoom level further, the thing that came up was, "I don't know what to use it for.”
Source trail
Everything needed to verify it.
- Speaker
- Krithika Shankarraman
- Attribution
- Verified speaker
- Claim type
- observation
- Recorded
- 25 May 2025
- Publisher
- Lenny's Podcast
Transcript context
…You were the first marketing hire at OpenAI. I believe ChatGPT is the fastest-growing product in history. Let me ask you this. A lot of people might be hearing like, "Oh, ChatGPT." It's like, why do you need marketing? Everyone knew of ChatGPT, but when you clicked one zoom level further, the thing that came up was, "I don't know what to use it for. " The work of marketing ended up becoming creating this sort of use case epiphany where people could say, "I had no idea ChatGPT can do that." A lot of marketing metrics tend to be vanity metrics about the number of clicks that you got, number of views, number of impressions. I think those are all bullshit numbers. What is that experience that you want your customers to come away with when they interact with your brand? If your advice is, "Don't just copy what other companies do," what should people be doing?…
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