Yuriy Timen: belief

Transcript context

…That makes sense. There's kind of like these three engines that you can tap into. I imagine the preference would be word of mouth reality and then if that isn't going to work SEO, and if that is going to work paid, maybe just to simplify it for listeners, what are kind of signals you can go after virality and invest in that and think that could work because every founder would be like, "Yes, virality. That's how I'm going to grow." Yeah. Yeah. Honestly, the first thing you look for is that, is there inherent product network effects? It's something that it's either there, or isn't from inception from my experience. I think it's very difficult to manufacture. You'd only study when... It's very hard to manufacture product network effects if they aren't there from the get go. So Airbnb from your days, obviously marketplace very strong product network effect dynamics. You think of collaboration tools, Airtable, monday.com, Whimsical, whom we both know very strong inherent product network effects, contrast that with a company like Grammarly. It just wasn't there. It's not an inherently multiplayer task constructed communication. And so you can try to engineer that, but from my experience, it is an uphill battle. So if you have inherent product network effects, that's when I think layering on referral loops and viral loops. You think about what Dropbox has done around file sharing. That's an iconic example. Then it's really powerful. I think that there is another case where referral and viral loops could work even when there are inherent network effects. If you have a really beloved product, beloved brand. There's a company out of Australia that I have opportunity to invest it called Laika. They do fresh dog food subscriptions and incredibly beloved brand, a premium product. And so they're able to lean into a give one, get one referrals, even though there isn't inherent product network effects, they're still able to generate meaningful results off of the, and incentivize referring program. When you talk about network effects, what does that mean to you? How would you define that briefly?…

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