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Matt Mullenweg: belief

2 Mar 2025 Lenny's Podcast The creator of WordPress opens up about becoming an internet villain, why he’s taking a stand, and the future of open source | Matt Mullenweg (founder and CEO, Automattic)

“You could post a chat, an image. They were, I think, one of the first to support video, so they did a lot of, I think, product innovation under the leadership of David Karp, who's a really amazing entrepreneur and product leader.”

— Matt Mullenweg

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Everything needed to verify it.

Speaker
Matt Mullenweg
Attribution
Verified speaker
Claim type
belief
Recorded
2 Mar 2025
Publisher
Lenny's Podcast

Transcript context

…Yeah, okay. I want to talk about all the companies that you bought and will buy in the future. It's kind of like you're building a little Berkshire Hathaway. I think you've described it that way. It's kind of what it's feeling like. And Tumblr is really interesting. Until I started prepping for this, I didn't even know you guys own Tumblr. I haven't heard this story. Why did you guys buy Tumblr? What is going on with Tumblr? It was like a big deal back in the day. What is the current state of Tumblr? What is the story there? Oh, Tumblr is so interesting. At the time, I think it was one of our best competitors. They created this really amazing sort of hybrid of blogging and social networking. And if you kind of zoom back, a lot of things that are now standard on other social networks, even the ability to embed an image with a post, again, it was not supported originally on Twitter and other things. Remember they used to have, what was it, like tweet image, or you have to linked out to other things to post an image to Twitter. It wasn't native functionality, and Tumblr had these multiple post types. You could post a chat, an image. They were, I think, one of the first to support video, so they did a lot of, I think, product innovation under the leadership of David Karp, who's a really amazing entrepreneur and product leader. Funny story, both David and I were at CNET at the same time. They had hired both of us. What an alumni group at CNET.…

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