Hila Qu: evaluation

Transcript context

…Interesting to set a little foundation. Before we get into a lot of this stuff, it'd actually be helpful just to explain what is product like growth, just simply, because people hear this term a lot and it'd be helpful just to understand it broadly. And then also just like why is it so popular? Why does everyone want a product growth component to their business? Just use a simple example in B2C product. When you think about Facebook, when you think about a lot of the products you use every day as an end consumer, it's always by default product led growth because there's no sales team [inaudible 00:08:32]. The LTV of the product doesn't support that. I think PLG the term become popular because traditionally in B2B, word sales is the main motion. You need a sales team to close the deal After the contract is signed, the end users can now finally use it. But nowadays, it's not necessarily a case. You can have your B2B SaaS product developed in a way to allow end users to try before you buy. So that's the reason I think this has become being more popular. And the fundamental driver behind this is the user of B2B softwares are also human. It's the same human using B2C softwares and we're already trained to use product, try, and before we make any decision. And we demand that in B2B as well. So it needs to happen. And more and more companies are capturing that trend basically, and they're trying to utilizing that as a entry point to either disrupt existing B2B players or build something really awesome for end users. So that's why it's becoming more and more popular. To pull on that thread a little bit more even to help people visualize a product led growth product, what makes it product led? There's a self-serve component, what are attributes or just kind of common elements of something that's product led versus sales led? Let's say.…

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