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Speaker unverified: evaluation

7 Aug 2022 Lenny's Podcast How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund

“Well, when based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common considering customer files are chocked full of unexpected data and formatting, they'll leave.”

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Speaker unverified
Attribution
Not verified from this transcript
Claim type
evaluation
Recorded
7 Aug 2022
Publisher
Lenny's Podcast

Transcript context

…And how many of them screw that up and what happens when they do? Well, when based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common considering customer files are chocked full of unexpected data and formatting, they'll leave. I am 0% surprised to hear that. I've consistently seen that improving onboarding is one of the highest leverage opportunities for both sign-up conversion and increasing long-term retention. Getting people to your aha moment more quickly and reliably is so incredibly important.…

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