Benjamin Lauzier: preference

Transcript context

…Got it. If someone wants to help their company in Europe and France operate more closely to the way companies in the U.S. operate, do you have any advice for them? I know you talk and work with a lot of companies in Europe, what do you help them change and see differently? Yeah, it's a great question. I haven't fully cracked that, and think it's a really hard question. I'll give some sort of small pointers that have helped at least some of the companies that I've talked to. But the one is equity, I think there's a desire from a lot of the founders that I talk to, to give equity to employees, but because it's not in the culture yet I think employees also have an under-appreciation for equity. Like, "Well yeah, it's nice, but I don't know what's going to happen. I just work for the CEO anyways." There's less of this sense of, again, ownership that you can have in the U.S. And so, I think leaning into that and investing in education around equity, the case is also in the U.S., I'm convinced 80% of people just don't fully understand their equity. But I think leaning into that, especially in Europe, to help people understand the value of their equity, help them by telling more about the story of the business, the trajectory of the business, why it matters for their future equity. I think anything along those lines I think can help cultivate this greater ownership mindset, I think for people. And then yeah, I think another big piece again is, at least to me this is a big recipe to successful product teams, is to develop teams that revolve around this concept of ownership and accountability teams that are clearly owning a huge, or it doesn't have to be huge, like a slice of the business, not feature teams like shipping maybe guests, but teams that have clear accountability with consequences, but also clear ownership and leeway to do their best and to thrive. Again, I usually don't spend time on this sort of thing, but I just think that what you're working on is extremely cool, and I think it's going to be really meaningful to a lot of people. And so, I just want to spend a few minutes giving you a chance to talk about what you're working on now. You started a company, is this your first company that you've started?…

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