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Brian Halligan: evaluation

15 Feb 2026 Lenny's Podcast Sequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one | Brian Halligan (co-founder, HubSpot)

“I'll just follow on to, most of the good things that happened in HubSpot came out of a crisis because we would take pretty drastic measures to fix it and make sure we didn't do the same thing again.”

— Brian Halligan

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Speaker
Brian Halligan
Attribution
Verified speaker
Claim type
evaluation
Recorded
15 Feb 2026
Publisher
Lenny's Podcast

Transcript context

…Oh man. Okay, so next Halliganism, "Never waste a good crisis." That's something that people hear, I'm curious just what's the lesson here, and then is there an example of this where you learned this lesson? I'll just follow on to, most of the good things that happened in HubSpot came out of a crisis because we would take pretty drastic measures to fix it and make sure we didn't do the same thing again. And so, in this particular case, we really rethought how we deployed software, how we thought about making software in a way that was incredibly healthy. And we haven't had a serious outage since. The quality is much better. And kind of an interesting thing with HubSpot is we started as a marketing software company, and we pivoted, had Salesforce came into our market, we pivoted into CRM. And one thing that... If your marketing software goes down, if your workflow, if there's a bug in the workflows or something like that, it's bad, but you survive it, you wait a little bit. If your CRM goes down, particularly on the last day of the quarter, you're really impacting your customer's ability to do business. So, that was a mindset shift that we hadn't quite come to terms with of how important we were to our customers. And so, we made a lot of changes based on that crisis. Usually very good things came out of crises. So, there's the lesson there, something's going wrong, is it just like over-correct? Use this as a way to-…

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