Chris Hutchins: commitment

Transcript context

…Let's actually talk about that. I was going to ask you about that. There's like four million you said, that seems right. It's probably a four million launched to date. Also, if you're someone that's thinking about, "Should I do a podcast? Should I not do a podcast?" Do you have any advice for just signs that this might be a worthwhile endeavor with your time versus signs you probably should not do this, do not even- I'll give you two perspectives. So one is, yes, there are four million podcasts. However, there are only about 150,000 podcasts that have had 10 episodes and have published in the last 10 days. So the easiest way to be in that top, I don't know, 5% ish. I don't know what the math there is, about %3, 4%, is to just stick to it. If you just do an episode a week, for 10 weeks, you're now in the top 4% of all podcasts that anyone has created. Now, that doesn't mean you're in the top 4% of the 150 active podcasts. So what I would say to that is... I mean, maybe you have a massive platform already, in which case just go start the podcast. But if you don't already have a massive platform, it is unlikely statistically, that this thing is going to work. So absolutely, do not start the podcast if you wouldn't do it for free, making no amount of money in perpetuity or as long as you want to experiment with. That's one thing I'll throw out there is you are most likely going to start a podcast and it will not take off and be wildly successful. However, I've met plenty of people who have hundreds of listeners and hundreds of episodes and they stuck at it because they truly loved the thing. If you don't know if you love the thing, it's very easy, which is what I did to say, "I'm going to have one season of eight episodes." And I committed to record eight interviews and put eight interviews out in the world. That was it all I committed to myself. And I said, "If that doesn't work, then I will be fine and say, "Here is season one and there's just not a season two. " And I would be okay with it." So you can commit to see if you like it before you do it, but chances are, and you might have found something similar when you started creating content, it's like for the first six, nine months, there's no revenue coming in. It's a lot more work than it seems. Everyone I know that has no podcast and goes to having a podcast, they're like, "Oh my gosh, I thought this was just once, one hour a week, I just talked to somebody." It's like, "Now, I have to prepare for it. I got to write up show notes, I got to make sure it's edited properly, I got to recruit people. Turns out you reach out to 10 people, two reply, one is willing to schedule this week." There's just a lot that goes into it. So I'd say only do it if you're excited to do it, even if five people are on the other end. Talking about the time investment, how long does it take you per episode, hours-wise? And then how long did it take you to kind of prep launch?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.