Barbra Gago: preference

Transcript context

…And with Greenhouse, you basically led the go-to market plan. And so I want to spend a little time here I guess just around rebranding. At Miro, it's a rebrand. How do you know it's time to rebrand your product and it's worth investing there? RealtimeBoard was interesting. I almost didn't join because it was called RealtimeBoard. Honestly, I was like, "Oh my, god. This is so literal." While I was walking the dogs with my husband, I'm like, "Am I really going to join a company called RealtimeBoard" Can this be a big company with that name?" I was really concerned about it and ultimately, I spent more time with the leaders there and I was like, "Okay, I think they'll be open to changing the name." So I think there's a maturity piece. A lot of companies are started and you just come up with a name and you don't put a lot of thought into it and then you grow to a certain level. At that time, I think we were a million users, maybe a couple of million in revenue so it was very early days. You had a name, you came up with it, you got the website and then the business grew, and at some point, can it be as big as we want it to be, as we think it can be with that name? And I think that was my biggest thing. With RealtimeBoard specifically, it was so literal and matter of fact and the product itself had so much more potential than the name was doing justice for. So I think at some point, it's common for companies to do a rebrand once they go into scale mode before you have too many people and before you invest too much obviously in building that brand. So I think the sooner, the better like rebrand before I even joined. Will they let me change the name was my criteria for joining. And I would say in general, the sooner, the better, but obviously after you know that you have product market fit and you have something to scale, so you don't want to invest too much in a brand that isn't going to get you as far as you want to get if you're going to obviously scale. I was going to ask you what it took to convince the founders to rebrand because that's often a big challenge, but it sounds like that's part of your employee agreement. I will join if you give me the right to explore this.…

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