Mentions personal use of Snip.

Transcript context

…And I would switch that if I were you. Yeah. Like as in YouTube, video, video podcasts. I mean, it's obvious that video podcasts are here to stay. Not just here to stay, bigger. Yeah. What I want to do with Snipped is obviously also add video to the platform. Oh, yeah. The way I see video is I do believe it's... Yeah. I like this concept of backgroundable video. I didn't come up with this concept. It was actually Gustav Söderström. The CPO of Spotify. Exactly. Exactly. When I speak with people, it remains true that they listen to podcasts when they do something else at the same time. Like this is like 90% of their consumption. Also if they listen to on YouTube. But every now and then it's nice to have the video. It's nice if you're, for example, just watching a clip. It's nice if they sometimes mention something, like they show some slides or they show something where you need to have the visual with it. It helps you connect much more with the host as a listener. But the biggest benefit I see with video is discovery. I think that is also why YouTube has become the biggest podcast player out there because they have the discovery. And discovery in video is just so much easier and so much better. And so much more engaging. So this is the area where I'm most interested about when it comes to video and snips. That we can provide a much better, much more engaging and much more fun discovery experience. For consumers? Yeah, for consumers. Okay. I think that you almost have like three different audiences. The vast majority of people for you is the people listening to podcasts. Right? Of course. Then there's a second layer of people who create snips. Right? Who add extra data, annotation value to your platform. By the way, we use the snip count as a proxy for popularity, right? Because we have download counts, but for example, platforms like Spotify re-host our MP3 file. So we don't get any download count for Spotify. Snip count is active, like I opt in to listen to you and I shared this. Those are really, really good metrics. But the third audience that you haven't really touched is the podcast creators like myself. And for me, discovery from that point of view, not from your point of view, discovery for me is like, I want to be discovered. And I think YouTube is still there. Twitter, obviously for me, Substack, Hacker News. I really try very hard to rank on Hacker News. I think when TikTok took this very seriously, they prioritized the creators of the content. And for you, the creator of the content was the snips. But there may be a world for you in which you prioritize the creators of the podcast. Yeah. Interesting observation. What are some of your ideas or thoughts? Do you have some specific?…

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