Speaker unverified: belief

Transcript context

…Especially if you say it on podcasts. Yeah, yeah. Of great customer emails, but online on comments. Every time I post a video, I'm getting comments with people telling me what we should do differently. I think that's one of the great things about engaging with our community. People think of social networks and messaging apps as network-effects businesses where the bigger they are, the better they work as products and businesses because your friends are there. They are almost the… They are the textbook example used in business school discussions of network effects. That is somewhat true, but there's also an element where you have anti-network effects and diseconomies of scale as a social network. One is as you get more popular, there's more kind of fraud and spam problems and things like that. But there's also a question of what is the "id" of the social network. Maybe teens using a product don't necessarily want their aunts and uncles on it because the vibe is all wrong. Or maybe Silicon Valley insiders prefer Quora. You remember Quora was around when we were first starting out, and it was originally like a very Silicon Valley insider product. Now it's a much broader product. As I think about Snap, one of the things you've done well is you've kept it cool, and you've avoided the "ick" of it feeling like it's too big, which again, sometimes social networks run into. Maybe you can comment on that phenomenon and how you think about the risk in general.…

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