Howie Liu: uncertainty

Transcript context

…... under the radar. ... actually, so Self Edge, which actually has a storefront, the main storefront is on Valencia Street in S.F. They carry a lot of these items. That's kind of their whole MO and they have like jeans and t-shirts. I've gotten a lot. I mean, they basically curate a really good selection of different actual makers. One of them is called Studio D'Artisan, another one's called... Actually, it's cool. There's this company called... I think the umbrella company is actually just Toyo, T-O-Y-O, Manufacturing, which sounds like it's a big kind of like large-scale conglomerate, but it's anything but. It's like a really small-scale Japanese vintage manufacturer of clothing, but they have a few sub-brands. They actually bought the rights to this American post-war brand that was kind of like Hanes, one of the like big four or five menswear, kind of undershirts and athletic wear brands called Whitesville. I don't know where the name came from, but basically it's a bunch of like basic clothing, like t-shirts, et cetera, and this Japanese indie company, they bought the defunct basically name and now is reproducing clothes almost made to the exact shape and stack, and even with the exact recreation of the graphic packaging on these tees, but like today. I just think there's something really funny and ironic about they've taken an American post-war aesthetic and literal brand, but it's actually a indie small-scale Japanese manufacturing approach to making those clothes. I feel like we just tapped into what could be a whole other podcast conversation about clothing and-…

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