Vijay Iyengar: evaluation

Transcript context

…Got it. Yeah. So, we moved really fast shipping all these features and instantly saw the improvements to win rate and to retention. But one of the cracks that started to emerge was we neglected the holistic design of our product at the time, right? And if you're shipping features that quick leads, you don't have time to stop and think, where does this go, and how does this fit into our overall system architecture? And what started to happen was that we were hitting diminishing returns with some of these features. And not considering the holistic design and consistency meant the reach of every feature was low. You had to rebuild it for every part of the product that we were in. And so at the time we made... We spun up the second stream that was very design led. And I think this was also coincided around the time we adopted Figma, and it's a really broad design at seat at the table of the company, and we just set up this goal to make design one of our key differentiators. So, this design driven initiative was really about how can we think about the system architecture of our product? What are the key building blocks of Mixpanel? Where do they need to fit? How few of them can we have, which is a really important step? And then how will users discover them and how do they relate to each other? But I think this realization was born out of the fact that so many great products win or lose based on their architecture. I think Notion, for example, that pages in blocks architecture is so strong, and you can hang so many features off of those core building blocks in a way that has such high impact on region and discovery of those features. So anyway, we did that in parallel with the.... And continued that grind on core jabs. And so the end result of that phase, which is from 2018 to maybe late 2021, 2022, was our retention went from about 60% to 90%, and our NPS went from 16 to 50. So I think, yeah, there's a lot in there to unpack, but refocusing on the core really helped us achieve those results. Got it. Yeah. I have a lot of questions about this. So interesting. So, that phase that you went through where you sorted things by potential ARR, was that the phase of expanding to multiple products or that was post we're going to focus on analytics and go all in there?…

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