Jason Fried: belief

Transcript context

…What do you think they'd do? I think they'd probably be focused on growth. I think there's opportunities that we miss all the time. I think that we are stuck in a certain... Stuck sounds like a negative term, but I don't mean it that way. But, we're stuck in a certain groove. We do things the way we do things. We change the way we do things here and there, but we're not really jumping into a new groove. I think someone would jump into a new groove and run the company differently, maybe make a lot more products than we're making today. Maybe resurrect a couple of things that we did in the past. Probably spend a lot on advertising, a lot of marketing, probably take our margin way down and try to focus on growth. What if we spent 70% of our margin on growth? What would that look like? I just feel like that's what most people would probably come in with a business like ours and do. They go, "Oh my god, there's so many missed opportunities here. Look at this, and look at this, and look at this. You've got this brand, and people know about you, and you've got 100,000 paying customers. Think about all the things you could do." I'm not really thinking about all the things we could do. I'm thinking about what we're doing. So I think someone else would come in and think about the things we could do. I'm thinking about the things we are doing, with a little bit of a look ahead to things we could also do, but they're still pretty close to what we're doing today. So, that's what I think would happen. It'd be interesting. It'd be neat to live in a reality where there could be a second reality running right alongside you, truly. Not an A/B test, which is hard to do. You can't really A/B test an entire company. I'd seek to A/B test small things. But, it'd be cool if that was something that could happen. Maybe there's some simulation down the road. I was just thinking-…

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