Nikita Miller: belief

Transcript context

…That's a good segue to something else I wanted to ask about. You used to build for product managers and now you build for people getting married. I'm curious what is similar about those two groups and what's maybe most different? A lot of similarity. So folks planning their weddings, think of it as an emotional, high stakes thing that you're hopefully going to do once, and so the pressure is really there. The pressure and expectations are really high, not unlike product managers or other folks in software, and ultimately wedding planning is this huge project where you have a bunch of stakeholders, friends, family. You need to manage multiple vendors, and the time horizon for a wedding once you're engaged is anywhere from 12 to 18 months, so it is a longtime project. I think there's a lot of similarities there. Some of the things that are a little bit different in terms of how we're building the product is the amount of decisions probably that need that go into wedding planning are far more than you'd imagine. So one of the reasons being at the Knot is so interesting is we go all the way from planning tools, so actively, how do you help people find inspiration and plan their wedding day-to-day to two-sided marketplace. We have our e-commerce business that's supposed to be registry and paper and obviously our affiliate businesses and the ads businesses, so it's a little bit different from a SaaS productivity tool, the business that we're in, but a lot of the problems that we're solving for users are actually really simpler. Which one's more, I don't know, stress inducing.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.