Evidence receipt / belief
Published · transcript-backedBrian Halligan: belief
15 Feb 2026 Lenny's Podcast Sequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one | Brian Halligan (co-founder, HubSpot)
“I think you land on an avatar and have a conversation with them, versus you're going through all the pages on your site.”
Source trail
Everything needed to verify it.
- Speaker
- Brian Halligan
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 15 Feb 2026
- Publisher
- Lenny's Podcast
Transcript context
…Yeah, AEO. Yeah, that's going to be really important. And the way you build your website is very different for that to optimize for it. And then, I think your homepage is totally different. I think you land on an avatar and have a conversation with them, versus you're going through all the pages on your site. I think the top of the funnel is about changed a lot. Has anyone doing this well yet, this idea of this avatar or is this just kind of in the future-…
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