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Ronny Kohavi: prediction

27 Jul 2023 Lenny's Podcast The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)

“If in peace time you're wrong two thirds to 80% of the time, why would you be subtly right in wartime, in Covid time? So I don't believe in the idea that because bookings went down materially, the company should suddenly not be data driven and do things differently.”

— Ronny Kohavi

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Speaker
Ronny Kohavi
Attribution
Verified speaker
Claim type
prediction
Recorded
27 Jul 2023
Publisher
Lenny's Podcast

Transcript context

…All right. Mysterious. One more question. Airbnb, you were there during Covid, which was quite a wild time for Airbnb. We had Sanchan on the podcast talking about all the craziness that went on when travel basically stopped, and there was a sense that Airbnb was done, and travel's not going to happen for years and years. What's your take on experimentation in that world where you have to really move fast, make crazy decisions, and make big decisions? What was it like during that time? So I think actually in a state like that, it's even more important to run A/B tests, right? Because what you want to be able to see is if we're making this change, is it actually helping in the current environment? There's this idea of external generalizability. Is it going to work out now during Covid? Is it going to generalize later on? These are things that you can really answer with the controlled experiments, and sometimes it means that you might have to replicate them six months down when Covid say is not as impactful as it is. Saying that you have to make decisions quickly, to me, I'll point you to the success rate. If in peace time you're wrong two thirds to 80% of the time, why would you be subtly right in wartime, in Covid time? So I don't believe in the idea that because bookings went down materially, the company should suddenly not be data driven and do things differently. I think if Airbnb stayed the course, did nothing, the revenue would've gone up in the same way. Fascinating.…

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