Evidence receipt / evaluation
Published · transcript-backedEthan Smith: evaluation
14 Sept 2025 Lenny's Podcast The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
“Probably it's because you're so primed because you're having a conversation with multiple follow-ups, and so there's so much intent that you've built.”
Source trail
Everything needed to verify it.
- Speaker
- Ethan Smith
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 14 Sept 2025
- Publisher
- Lenny's Podcast
Transcript context
…Six times? Six times so significantly more qualified. I think that's probably for a couple of reasons. Probably it's because you're so primed because you're having a conversation with multiple follow-ups, and so there's so much intent that you've built. And you've probably really narrowed in on what you want, so when you're going somewhere, it's probably highly qualified. And so we're seeing that it's just a much higher conversion rate. Wow, this is so interesting, and it makes sense. People trust ChatGPT to tell them the answer, and if you are the answer, you have so much advantage. Like that is what people want to know, and then, "Okay. Cool, thank you. I'm going to go check this out." This all just makes sense. Going back to the three levers you shared, essentially it's the things that you see work in driving you showing up more in these answer engines, landing pages, YouTube videos and Reddit. Is that right?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.