David Senra: belief

Transcript context

…It's a way to catapult growth. If you adopt a polarizing character, you can get a bunch of followers. There's a lot of dividends that pay to it, but it's exhausting to maintain over time. It has a conflict, where when people meet you in real life, they're like, oh, weird. When you actually are just yourself, it's going to probably grow more slowly because I'm not as polarizing. It would be horrifying to live as a polarizing character that you play on the internet in real life also. You have this more slow, organic growth path. There is this cool byproduct now, where I sit down with someone and they're like, yup, exactly the same as I expected. This is why I said I have Blake Robbins on here because he gave me the dynamics, that spectrum that he talks about. Blake is a super smart person in general. The way you think about this, is there's a spectrum. This is not my idea to play spectrum. It's like, how much time do people spend with you? He's like, on one end of the spectrum, you have these 30-second TikTokers that dance. All the way on the other end of the spectrum, as you move down, they spend more time, all the way on the other end of the spectrum, you have the Twitch streamers, which he helped incubate 100 Thieves, where they're spending 40 hours or 50 hours a week with you. He goes, David, they don't spend 40 hours with you, but you're one click to the left. They're going to want to spend 10, 20, 100, 200 hours with you. You keep moving down. Let's say you do 10-minute YouTube videos. I think the guy's name is Nadeshot. It's like, 100 Thieves has a new product, and he announces it, you'll see a line down the block because hundreds of thousands of people have spent all their time with them. It's like, oh, Nadeshot has something to all come down here, and you see this over and over again. Blake says, you could have a TikTok. A TikToker has 10 million followers, yet they can't even get 3000 people to show up somewhere. I think that is the way to think about it. That's algorithmic throttling too. TikTok, there is almost zero signal if somebody follows you. It doesn't actually matter. Or YouTube. They subscribe to your channel. Maybe that'll come up in one of the top eight videos that shows up at the top of the screen of what they should watch next, but maybe not.…

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