Tony Fadell: preference

Transcript context

…It says so much that you as one of the, I don't know, most successful insightful builders are so into marketing. I think that's a really important takeaway for people, just how obsessed you are with that piece of building that I think a lot of builders don't think about at all. Well, when you live in that world and you live in the customer... Because you're coming from a customer point of view. So you have to see the lens. And the customer only sees what they see through the lens of marketing and sales. And so you have to be in their shoes and you go, "Okay, when I do the press release, I can only have three or four key features." After that, it becomes gobbledygook for a customer. So you're like, "Okay, what are those three or four things? Okay, what is that? That's what we're going to focus on." And so no, we're not going to add five more features. That's not going to make it sell better. Or, "Oh no, we're going to cut these two features and ship it." It's like, "Well, wait a second, we cut out two of our three key tentpole features. How are we going to sell that anymore?" So it's a holistic design. It's not [inaudible 00:46:41]. Because we think the technology's in service of the customer, not we're going to jam the technology down the customer's throat, and they're going to figure out how to use it. There's too much noise that you've got to make it frictionless, and you got to fit it in their world and see from their point of view go, "Oh, that's why I need it. " General Magic was the perfect story for that. I don't know, your viewers should definitely watch the movie General Magic because- Absolutely.…

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