Marc Andreessen: preference

Transcript context

…What’s the concrete advantage of Web 3.0 for podcasts? Right now, you and I may not feel like it, but we are anarchic and uncontrolled, right? We can say something. Some external force isn’t going to censor us. Why is this a better podcast if it’s done through Web 3.0? Why can’t we just put it out there? The most obvious thing is just money. You don’t get paid. YouTube has built-in monetization. Spotify has built-in monetization. A big way that they’re able to entice creators over is by paying them. Famously, Joe Rogan — they’re paying him — I only see the published reports, but a very large amount of money to take his content out of the open ecosystem and put it into a closed ecosystem. Again, good for Spotify. I think that’s tremendous. It seems to be great for their business. That’s all good. I’m glad that Joe Rogan is making money. Joe Rogan should not have to choose. He should not have to choose between being part of an open internet and basically not having a way to make money, and then going into a silo and having that be the way that he makes money like that. That’s the binary choice that we’ve had with all of these internet architecture decisions now for 30 years, 40 years, and it shouldn’t have to be a choice. People should be able to get paid. What will strike you as an obvious statement, to a lot of people, it’s still a controversial statement. Incentives matter, economics matter. It is better, in general, when there is a way for there to be monetary value assigned to productive work. More interesting things happen. Substack is a great case study of this. The quality and the level of writing on Substack is just absolutely extraordinary. And it turns out it’s this great, amazing thing, which is, if you let people write for money, it turns out they write a lot of really good stuff. So, that’s the most obvious and immediate thing. How does someone like Rogan — it doesn’t have to be him, but a well-known podcast host — how does that person get paid in a better way through Web 3.0? Make that more concrete for us.…

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