Lenny Rachitsky: belief

Transcript context

…omething to the user and they're setting the expectations and then I think that that can be very useful thing, especially early on when no one really knows you or knows the product or cares about you. So I think especially, I feel like design can be very good leverage in the beginning. I think that's such an interesting insight, especially that first thing you said around how the more often and the more crowded the spaces, the more opportunity there is for design to be a differentiator. Is that roughly how you think about it? Yeah. So I mean just think about, I don't know, any product category, basically people have then a lot of choices and then they how do they make choices? Maybe there's a specific thing they want, but a lot of people don't necessarily know what is the specific feature I want from this software. So it's more like, well what is the best one? What is the highest quality one? And if you put things side by side and people see things, people are visual. So then the design can be one of those things, it stands out, it's like, "Well, that looks the best or that looks the most quality product to me, so I'm going to use that one." When people have a lot of choices, they probably will pick the one that looks most interesting. Then I think there is, the second part is the brand, which is something that if you can build a brand, then I think it's even the product almost doesn't matter, it becomes this kind of default. I don't know again, like Apple or Nike, it's like yeah, there's all kinds of shoes you can buy, but there's a reason for someone to buy Nike shoes other than some random brand. Even if the random brand would be actually a better shoe, they still buy Nike because they, I don't know, like the brand. So then I think both the design of the product but also the design of the brand can be very strong things that pull people to your company or to the product.…

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