Lenny Rachitsky: belief

Transcript context

…Absolutely. Options and a recommendation is kind of the magic formula. I did when I was working with MailChimp, we actually did a workshop with all the product managers at the company where we had people roleplay trying to sell in a single option versus multiple options with a recommendation. And it was amazing how when you present a single option, people's instinct is just to, well, I don't know, you start poking holes in it. Not because you're a jerk, but because- You start poking holes in it, not because you're a jerk, but because you're looking at one thing and you're like, "Oh, well, what about this? What about that?" Again, all of your own anxieties and fears and the things that you don't feel represented in there, and where you're worried, "What if this happens? What if that happens?" All of that kind of detracts from the momentum, whereas if you come in and say, "Here are three options, here are the trade-offs, here's the one we recommend," then every little bit of back and forth makes those options clearer and stronger. I feel like people might miss that nuance, in the way we talked about it, so I think that's a really important point to make there. Let me come back to the three steps, just for folks that are, "Cool, I'm excited, I'm motivated. I'm going to change the way we operate." I'll summarize real quick. So step one is, set team goals close to company goals. Step two is keep impact first at every step. Don't forget, as you're building throughout the year. And then, step three is connect every bit of work back to impact. Yeah.…

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