Jackson Shuttleworth: evaluation

Transcript context

…Yeah, no, I love that people wanting to buy streak freeze is like the ultimate sign of how much streaks matter. Yeah, streak freeze is the other big one that we've recently demonetized, or introduced a free option for, is getting back a lost streak. So, used to lose a streak, we had a feature, in the day, back in the day, called Streak Repair, we'd give you your streak back, you had to pay gems. But what we found that worked way better was a feature called Earn Back, and this is basically where you would have to do a certain number of lessons, as long as you came back within a window soon after losing your streak, do a few lessons and we just give you your streak back. And that was such a retention winner. And again, what we thought about was it feels like you've earned it so much more when you've done... You deserve to have your streak back, we haven't cheapen the streak because you've done something. And in this sense, this idea of cheapening the streak is something, like from a philosophical... Philosophy of the streak. From a philosophical level, we wrestle with all the time, of, cool, we're giving out more streak freezes, at what point do we cross the line and users start to realize their streak means nothing? Now, everything that we've seen, users are totally cool with using streak freezes and still thinking about their streak is this meaningful thing, but my co-lead, Antonia, who made that awesome cross-stitch for me, she is the keeper for us of the sanctity of the streak. And a lot of times as we... And I think this is really important to have, as you're thinking about building your streak. You can almost always get engagement wins, up to a certain point, by just cheapening the streak, making it easier to extend, letting users have more flexibility, but you kind of got to hold the line at some point. And it's not clear where that line is. And once you... You talk about one-way doors or two-way doors, there's a point where you go too far and it's a one-way door, and all of a sudden those users, those 9 million users on one-year streaks don't care about their streak anymore. And that is, I don't know, again, retention PM perspective, that'd be an extinction level event for us. I don't want all of these users to stop caring about their streak. And so, to have somebody who is invested in the sanctity of this streak, and for us it's Antonia and Luis, he's very good about this, is really important, just so you make sure you don't go too far. That's an awesome insight. So, to protect... And push notifications I think are another example of this in general for companies, how much is too much? Because everyone is just like, let's just send another push, it's fine, just one more. And so, your solution to that is a person is like the keeper, and almost the gatekeeper, plus the founder, of how far is too far.…

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