Hila Qu: prediction

Transcript context

…Is the simple way to think about this trend that eventually every one will need to do both. It's not one or the other, it's just both. And it's just a matter of when you add the other. I would think so because let's say if you are in the sales motion dominated kind of traditional B2B software industry, your competitors will be adding PLG, as soon as they add it they will have a benefit of attracting more end users and end users become case to the employer, to the clients. And you lose that. And if you are only in PLG somewhere else may go after the big customers. It takes time for PLG to go to the big customer and close them. So you lose a little bit of time there as well. I think eventually you need both. Cool. That's kind of the way I've been seeing it. I did a few series on traditional product led growth companies, [inaudible 00:07:28]. All those guys, and they all add sales teams eventually last famous for being product led only. And so everyone ends up adding sales team. I think more recent trend is sales led enterprise E products are all just realizing they need a product led growth component. So that's kind of what I've been seeing too.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.