Chandra Janakiraman: prediction

Transcript context

…I love it. And I love the things we aren't doing as a core part of this, that comes up a lot on this podcast of being clear is what we're not going to do. We know these could be things we could do, but we're deciding we're not doing these things. Okay, so let's just talk through how you go about developing a strategy using this method. Say someone's sitting down, "Okay, I'm going to start developing a strategy for our product." Where do you begin? What does this process look like? Let's start talking through it. So I sort of want to first explain this concept called smallest strategy, and I'll sort of talk about what that is and how it's different from another kind. But the basic sort of strategic process I would say takes about eight to 12 weeks long. It's something that I think people often underestimate how long it takes and eventually end up taking a lot more time. But when they start off, they think, "Oh, I could probably stand this up in a couple of weeks," but usually through iteration it actually ends up taking 8 to 12 weeks anyway. So it's good to start with setting clear expectations that it takes about eight to 12 weeks. And the way to justify the ROI on that is typically a strategy like this can be leveraged for about a couple of years. So relative to that sort of payback period, I think the investment is relatively small. So it's pretty healthy from that sense to manage expectations and say that that's how long it's going to take. So within that period, there are five phases. There's the preparation phase, there's a strategy sprint, the design sprint, the document writing and the rollout. And those are the five phases, which I'll explain how one would go through. And basically each of them has a certain sort of time recommendation. For example, the preparation phase I would say is probably about four weeks. The strategy sprint is up to about one week. The design sprint is another one week, document writing maybe one to two weeks, and the rollout is maybe two to three weeks. So that's how you get to that range of eight to 12 weeks. Essentially it's like a quarter of work to get to a final great strategy. And of these five phases, the biggest bucket is preparation, which to me sounds like it's not like a full-time team thing. It's starting to gather data and user research-…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.