Dan Hockenmaier: belief

Transcript context

…And that's interesting coming back to your first point about marketplaces are hard to start, but once they're started they become cheaper to grow and you build moats and work effects. It feels like you as a advisor and person that works on marketplaces, the same thing happens. The fact that you've worked at so many marketplaces makes it more interesting and fun I imagine because you've seen so much of this and so many people haven't experienced this, and so there's almost a Dan Hockenmaier network effect. I appreciate that. I mean I think there's a few folks in this community who've worked with a bunch of marketplace, and you start to see the same topics over and over. So it's really fun to riff with that group on these topics. This episode is brought to you by Eppo. Eppo is a next generation A/B testing platform built by Airbnb alums for modern growth teams. Companies like Netlify, Contentful and Cameo rely on Eppo to power their experiments. Wherever you work, running experiments is increasingly essential, but there are no commercial tools that integrate with a modern growth team stack. This leads to waste of time building internal tools or trying to run your experiments through a clunky marketing tool. When I was at Airbnb, one of the things that I loved about our experimentation platform was being able to easily slice results by device, by country, and by user stage. Eppo does all that and more delivering results quickly, avoiding annoying prolonged analytics cycles and helping you easily get to the root cause of any issue you discover. Eppo lets you go beyond basic click through metrics and instead use your north star metrics like activation, retention, subscriptions and payments. And Eppo supports tests on the front end, the back end, email marketing and even machine learning clients. Check out Eppo at geteppo.com, geteppo.com and 10X your experiment velocity. Okay, so we're thinking about marketplaces. One of the biggest questions people ask about marketplaces is how do you know if they're going well? What are health metrics? What are KPIs that you find are most helpful to think about when evaluating the health of a marketplace?…

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