Ray Cao: belief

Transcript context

…And the idea there is just an organic account you create, let's say Lenny's Podcast, which I actually have... my Lenny's Podcast is on TikTok, so we can use that as an example maybe. So you're saying start off just creating free business accounts on TikTok and posting videos just to see how it feels and how it goes? Yeah. Just see how it feels, right? So maybe some of the videos you don't get any views and some of the videos, you get more views. At the end of the day you can test some of the advertising products, drive those awareness and see if it's actually driving impact for you. And then you have to do more maybe testing with us or AB testing or geo-splitting testing eventually, depends on how big the investment is. You can see there is actually a directional impact on your business and also we are giving you reporting and insights on how you're doing on the platform, so you can optimize in towards that. But obviously very important part is trying to get a feeling of the platform by creating your organic presence and then try to launch the ads account to make sure that you're able to drive more traffic to your desired destination or to a desired actions that you want user to take and continue refining that. Along the way, there are a lot of things that you're going to learn. For example, how can you leverage in automation solutions on the platform and how can leveraging some of the, I would say, creator trends you detected on the platform and also some of the tools that we're creating to help you to generating those scripts. So these are all the things that you can learn from the platform. In terms of time investment, I think at the beginning of the month, definitely it's going to be, I hope it'll be a little bit more intense of learning so that you're able to get a rhythm in there and along the way that as long as gets become more automated and also get more understanding towards the business, you're able to actually creating, I would say, more relevant content for the platforms by leveraging our creators or by leveraging some of your own, I would say, resources from their third party, for example. So I think, yeah, it takes a little bit a learning curve, but I do think that the result will surprise you. And was the implication there, give it a month? Like spend a month of running ads or is that not what you're saying?…

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