Lenny Rachitsky: recommendation

Transcript context

…Welcome to Lenny's podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. I interview world class product leaders and growth experts to learn from their hard learned experiences, building and scaling today's most successful companies. Today, my guest is Barbra Gago. Barbra was chief marketing officer and global head of Marketing at Miro where she helped build their global brand and create a whole new software category for the space. Before that, she was VP of marketing at Greenhouse where she brought the product to market and led their go-to market strategy. And she was also head of marketing at CultureAmp where she helped build their go-to market plan and close their first 50 customers. In our conversation, we focus on three topics: creating your own category, when it makes sense to explore that, when to avoid it and how to go about it; building your brand and rebranding when it makes sense to, and building opinionated software. I've never seen a post or a podcast get as deep into category creation or rebranding, and I'm confident that you will learn something valuable from this podcast. With that, I bring you Barbra Gago. This episode is brought to you by AssemblyAI. If you're looking to build powerful AI-powered features in your audio or video products, then you need to know about AssemblyAI. AssemblyAI is the API platform for state-of-the-art AI models that thousands of product-led growth companies like Spotify, Loom and CallRail are using to infuse AI into their products. With simple APIs, developers and PMs can get access to powerful AI models for transcription, summarization and dozens of other tasks that are fast, secure and production ready. All of their models are researched and trained in-house and continuously updated by their team of AI experts, which for a PM makes it easy to build and ship new AI-powered features. Product teams of startups and enterprises are using AssemblyAI to automatically transcribe and summarize phone calls and virtual meetings, detect topics and podcasts, pinpoint when sensitive content is spoken, redact PII from audio videos and way more. Visit assemblyai.com to try AssemblyAI's API for free and start testing their models in their no code playground. That's assemblyai.com. Do you want to reduce friction in your onboarding flow? Then let me tell you about Stych, and that's stitch with a Y. Stych is on a mission to eliminate friction from the internet. They're starting by making user authentication and onboarding more seamless and more secure. They offer super flexible out of the box authentication solutions for companies of all sizes, from email magic links to SMS pass codes, one tap social logins to even biometrics. Stych is your all in one platform for authentication. Stitch customers have been able to increase conversion by over 60% after spending just one day integrating. tap social logins to even biometrics. Stych is your all in one platform for authentication. Stitch customers have been able to increase conversion by over 60% after spending just one day integrating. And with their API and SDKs, you can improve user conversion and retention and security, all while saving valuable engineering time. Your engineers will come and thank you for using Stych because Stych keeps you from having to build authentication in-house and the integration process is super fast and super smooth. To get $1,000 in free credits, just go to stytch.com/lenny to sign up, and that's stitch with a Y. Barbra, welcome to the podcast. Thanks, Lenny. Excited to be here.…

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