Jen Abel: preference

Transcript context

…Advice I often hear is don't hire a senior VP of salesperson from a bigger company. Do you agree with that? What's like to senior? Yeah, so the bigger company thing, the brand was doing all of the work. The brand built the trust. You need this person to be able to build the trust and they're usually, the product is still so new. The product is the founder in the zero to one stage. The product is just starting to get a case study. You probably have maybe a few references, but it's still very, very early days. You need the market to believe the salesperson and you need that market to know that they're trustworthy. A VP of sales at a large company, I would say, they're best suited for a large company because one to 10, you're running through walls. You have to figure out, you're doing a lot of convincing, you're doing a lot of educating, you're doing a lot of creative deal crafting. A lot of owning the frame. It's not necessarily selling a product, it's selling that future value, which a VP of sales at a large companies, it's very different. It's a different game. It's kind of like the SMB and enterprise. It's interesting you said when you described the profile of a great hire here is you said they don't need to have done sales. If they have done sales, what's a number years or kind of what do you look for that tells you, "Okay, this is a good fit for the first hire."…

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