Sri Batchu: evaluation

Transcript context

…And then there's also newsletter people like me and Packy you mentioned who wrote about Ramp because it's also just so interesting. What's your sense of that versus traditional PR? There's this, I don't know, big debate of just traditional media's no longer relevant. All these other people will go through newsletters and podcasts and things like that. What's your sense there? It's what are the audiences that you get with each of these tactics. And so we do both obviously get some earned coverage in these newsletters and other tactics and we pay for some and we advertise in other cases. And what we tend to find is these are great reach, but they tend to work very well for actually hiring. It improves Ramp's reputation as a company for recruiting and hiring, which helps and they help with certain audience of customers, which is typically tech founders and folks close to the tech ecosystem. But as I mentioned, the vast majority of the world is not startups and the majority of Ramp's customers are no longer tech and startups. And so as we're thinking about ways to grow. I think channels like these are one piece of the equation, but I think traditional PR will remain another really important piece because they just target a different audience. As you're talking, I'm watching the days count up on the days that Ramp page still and stressing me out. I feel like keeping you from doing work to keep growing Ramp, but let's keep going. I'm going to close this tab. You talked about growth engines. I'm curious what you've learned about building a growth engine in a company. And another way to put it is just a repeatable scalable growth process, whether it's at Ramp or Opendoor, Instacart,…

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