Ethan Smith: evaluation

Transcript context

…This piece about January being the inflection point, you mentioned that it was because references started showing it more prominently. Is that the big change? I think it's increase of adoption of LLMs by people, so it's just actually growing more and then the clickability. And I am seeing, you are seeing now this large increase of actual clicks. Probably before you got no clicks, even if you showed up an answer, so the clickability of the answer has increased. Especially for things like commerce and local and hotels, because they have these rich modules where you can click on stuff and go somewhere, which was not true before. That and I think people are just using LLMs more. Ethan, let me just say, I'm learning so much from this conversation, what a fun thing. I could see, it's just clear how much you love this stuff, and just how nerdy and deep you get into it. And it's just fun to talk to someone that's so deep and knowledgeable about all these things, so thank you for sharing all this with us. I'm going to go in a slightly different direction. There's this whole world of AI content, people generating content with AI, generating landing pages. Just like, "Oh my God, SEO is never going to just generate all this stuff. AI is going to make all this stuff easier." You guys did a really big study on how that works, whether it's a good idea to generate content with AI. Can you just talk about what you learned from that, and how people should think about AI in generating content?…

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