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Published · transcript-backed

Bob Baxley: belief

12 Jun 2025 Lenny's Podcast 35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley

“I think you can scale once you have clarity of vision, but it's very difficult to get vision with a lot of people.”

— Bob Baxley

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Everything needed to verify it.

Speaker
Bob Baxley
Attribution
Verified speaker
Claim type
belief
Recorded
12 Jun 2025
Publisher
Lenny's Podcast

Transcript context

…I think that word new is really key here. I think when people hear this advice, they're thinking at their existing company, should we just keep our company small? Should we not scale this thing that we have? I think what you're describing, which I completely agree with is new stuff for sure you want to keep the team small and tight, but as things grow and scale, what's your take on just, okay, actually it's okay to have a lot of people on this. Well, you have to bring a lot of people in once you figure out what you're doing. And so to your point, once you realize you're building Disneyland and you've got the whole thing set and people know what it's about, then they can come in and understand, oh, I'm playing my piece over here. I'm supposed to design the line experience for the new ride sitting in Tomorrowland, but I know where that fits into this larger thing. I think you can scale once you have clarity of vision, but it's very difficult to get vision with a lot of people. Great. I think that's really powerful advice. It's just when you're starting something new. I actually had a CPA of N26 who was basically leading Google Hangouts, the initial launch of Google Hangouts, and he told the story of they put so many resources on it. We got to win. We got to do this. Larry Page or Sergey was sitting next to him just like we got to make this work and putting everything they could into it and it didn't work out. And I think that's-…

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