Lenny Rachitsky: preference

Transcript context

…That's kind of my bar is make it very actionable, which I think is specific to the type of newsletter I have, not necessarily broad writing the way you're describing, but that's what I try. I love that. I agree with you, my rules of thumb are like it has to be actionable, concise, and novel. I'm not sure if you've seen this as well, but to make something truly actionable, I have to leave them with a cheat sheet. Because if I have all these actionable steps, but they're spread throughout a monster newsletter edition, it's too much mental work to go and make my own cheat sheet out of and have a quick to follow series of steps. I feel like compression is a key part of making something actionable as well. There's a book called On Writing Well that taught me a lot about cutting two-thirds of what you've written to get to the core of it. I'm curious, what else are you doing to try to harden each newsletter edition to make sure it's good? Is it just like, hey, this is actionable and we were pretty comprehensive and I checked it past experts? Is that the extent of it, or what are you trying to do to feel like it's fantastic? What's your review process when you pass it by others as well?…

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