Nicole Forsgren: commitment

Transcript context

…Okay. Let's talk about this framework, this book. So you're publishing a book called Frictionless, which sounds like a dream, "How do you create a dev team that's frictionless?" It's called Frictionless: 7 Steps to Remove Barriers, Unlock Value, and Outpace Your Competition in the Age of AI. There's a seven-step process to this. Walk us through this and maybe give us just context on this book, who it's meant for, what problem it solves, and then the seven steps. I will say, I also wrote this with Abi Noda who has just... of DX. He has incredible experience in the space. He's worked with hundreds of companies and so it was kind of nice bouncing ideas off of him. Also, thanks to all of the engineering leads and DevEx leads, and CTOs, and engineers that we talked to to make sure that our smells were right. So who is this book for- Let me take a tangent on Abi, and DX, since you mentioned him. This is super interesting, and I think it connects so directly with this conversation. Abi started this company called DX, which is such a great name for a company around developer experience. They just sold the company for a billion dollars to Atlassian. It's a very high multiple on their ARR. It, to me, shows exactly why this conversation is so valuable, just how much value companies are putting into improving developer experience. Atlassian would spend a billion dollars on this. It's an early stage-ish startup. It was doing really well and people loved it, but it was like early stage-ish, a billion dollars. And the idea is they have all these companies working using Jira and all their products. They're all trying to figure out how do we measure productivity. It's worth a lot of money to them. And I know you were an early advisor to them too, so-…

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