Ethan Smith: evaluation

Transcript context

…The tail, the prompt essentially, the question you're asking? Yes. Meaning that if you map out all of the questions that people ask, kind of like an SEO, long-tail keywords, if you do long-tail questions, the size of the tail is larger. Meaning the amount of questions that are very specific is larger, the share and the volume. And there's probably questions that have never been asked before and questions that have never been searched before, because search can't support lots of really specific, super-specific stuff. Whereas chat is specifically made to ask a bunch of follow-up questions and have a conversation. And so there's all these questions that have never been asked or searched for before that are now being asked, and then you can win that. And when I got started in SEO, it was long-tail SEO where you have a page for every single keyword, which doesn't work anymore, but now the long tail is back in chat. And if you know all those really specific questions that people are asking, you can also win that, and you can probably also win that early. And I've seen examples of early-stage companies who just launched some really specific AI-enabled payment processing API thing, and they will show up. And they'll show up because they're answering questions that's never been answered before. Are the leads that these answer engines are driving to companies actually valuable? Are these good-quality leads for B2B SaaS especially?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.