Sriram Krishnan: preference

Transcript context

…Examples is good. Let's do one more example. One last example, okay. One of my favorite posts from Lenny in the recent times, I don't know when this episode going to go out, is the Duolingo growth post. I've been sharing it all the time, it's exactly one of the best posts I've seen recently. What is the job that people are hiring Duolingo to go do? Help teach them a new language, right? That sounds about right, some version of that. But if you look at that post, what actually saved the company? So they tried dozens of different things, found their North Star metric, the current user retention rate, then they tried leaderboards, realized why leaderboards don't work. Then ultimately, it is streaks that worked up. Tell me how do you use Jobs-to-be-Done to get to a world where, "Hey, we really going to show these fire emojis and you need to kind of get that fire emoji every day. Because what it's really getting at is the sense of [inaudible 01:16:45] so there is no JTBD brainstorming offsite that'll ever get you there. What I've seen quickly, is almost always when you get a great product breakthrough like that, it comes from one person usually having a product intuition about something, about the psychological thing the product delivers and systems thinking. Those are the only two places I've ever seen it up. Okay, I'll stop now. No, that example is amazing. I was going to talk about how I've actually found it a little useful in my life, but I think that's just going to keep us going-…

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