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Published · transcript-backed

Sachin Monga: belief

30 Oct 2022 Lenny's Podcast Building Substack | Sachin Monga (Substack, Facebook)

“One thing that's interesting here that I think we have a big opportunity to improve in the product is that there's going to be obviously varying levels of intent that people have when they hit that start your Substack button.”

— Sachin Monga

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Everything needed to verify it.

Speaker
Sachin Monga
Attribution
Verified speaker
Claim type
belief
Recorded
30 Oct 2022
Publisher
Lenny's Podcast

Transcript context

…That would be cool. If nothing else, it's just for ideas, but I would love that. Coming back to the idea of someone starting a Substack, we talked about advice, which is the core advice is just start and see how you like it. A big part of this is like, do you want to keep doing this? Because again, it's easy to start, hard to keep going, and also you may realize, "I've created this job for myself I don't like." That's something they should be thoughtful about. But on the flip side, do you see any common mistakes people make when they're starting on Substack that you suggest they try to avoid? One thing that's interesting here that I think we have a big opportunity to improve in the product is that there's going to be obviously varying levels of intent that people have when they hit that start your Substack button. Some people might come in being like, "This is going to be my full-time job. I want to make this work. I want to not just be a full-time writer, I want to build a media empire on Substack." There's certainly examples of that happening now. You can imagine a version of our onboarding and set up flow that's like the media empire version of it. You could also imagine the version that's just, "Let me just write one thing. Don't make me make all these decisions. I just want to get in the game." I think that in general, a mistake that people might make is... I'll maybe flip it back to an anecdote related to what I heard from Chris when I was chatting with him the other day, that he had to convince you pretty hard to turn on payments at all. Correct me if I'm spreading misinformation, but is that right? Yeah. And Hamish too. Especially on how often I can take a break, he's always given me advice of, "You can take a break more often than you think," because I feel like I can never not do a week. Both those pieces of advice. It took me a while to get over, maybe I could charge for this and then maybe I could take some weeks off.…

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