Evidence receipt / belief
Published · transcript-backedPacky McCormick: belief
3 Dec 2021 Acquired Not Boring (with Packy McCormick)
“I think for Acquired, for Not Boring, for good content businesses, this is why I don't want to scale it and have to write a brand guideline or the style guide.”
Source trail
Everything needed to verify it.
- Speaker
- Packy McCormick
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 3 Dec 2021
- Publisher
- Acquired
Transcript context
…Ben opens up TextEdit and he has a document that has a zillion fonts in it because it's been cloned from 250 episodes in that text edit document. Plus David's notion has almost nothing to do with what are actual processes to create an episode. That's the beauty. I think for Acquired, for Not Boring, for good content businesses, this is why I don't want to scale it and have to write a brand guideline or the style guide. The Economist has their guide where you should be able to plug into that thing and sound like the brand voice. I don't want to do that. Okay. What was that process like writing for The Economist? What was the transition from you writing a draft to the final phase?…
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