Lenny Rachitsky: belief

Transcript context

…Another learning there is any product you work on that involves bits and atoms is exponentially harder than products that just involve bits. But it's amazing how something as seemingly simple as make an instant ends up being so incredibly deep and complicated. And especially on an existing business, making that transition while still growing is just very, very complicated. Fantastic learning I'm sure you had as well. Very difficult to change people's expectations and behavior. This could be its own podcast episode, just changing marketplaces into an instant experience. I wanted to circle back real quick to the first lesson you had there, which is adding new channels. I think this is a really interesting takeaway here. So essentially Thumbtack was reliant on SEO. Google slash the sword, as you described, started changing things so traffic stopped coming. I think a cool lesson here is just if you're reliant on one growth channel, which I think most companies actually are, I think most companies have one main driver, I think a lesson here is potentially before things start to fall apart, especially if you're SEO-driven, start to explore more practically paid referrals. Totally. I mean I think maybe it's, again, it's kind of living through that. Now, anytime I look at a product or look at a team, it's one of the first things that perks up the paranoia of just like, "Oh no. You don't want to be in that situation. Let's figure out now how you start to diversify because you just never know, like you say, when one of those might dry up."…

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