Sachin Monga: belief

Transcript context

…Two, when I got to a thousand paid subscribers, which feels very doable, I was making around a 100K, which is exactly... I think it was Kevin Kelly's 1000 True Fans. It was exactly like, "Oh wow! I could make a living with a thousand true fans for real." It's shocking how much you could make with so few people that really care about what you're doing. Think about is there a niche or something you're excited about that you can find a thousand people to pay you 10 bucks a month. What's cool about that I think now with Substack and with the network effect is if there's a thousand people who are going to pay you 10 bucks a month, there's probably 2,000 and 5,000 and 10,000. That's exactly what happened to me. I'm like, "If I hit a 100K, holy moly, I am good," and then it just kept growing. That's exactly right. You think there's an out, but the markets for these things are huge. The last point maybe is it took me nine months of doing it every week for free to get to a point where I felt like I can keep doing this. I enjoy doing this. People continue to value it, where I decided to turn on paid. It's a very slow and steady thing initially. Don't expect it to just blow up. Just do it every week. See how it goes. See if you like it. See people like it. And if they do, keep going. If not, you can stop. When I launched my newsletter, I tweeted. I'm just going to experiment this thing. No idea where it's going to go. Just try it out, so you don't have to set the stakes high when you're starting out.…

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