Megan Cook: belief

Transcript context

…Awesome. Okay. Is there anything else you wanted to share along these lines before I move on to a different topic? The other thing I would say is that setting up the meeting when you finally get there can be really important as well. I often see people go in there and they've got a big document or a presentation or something and they just launch into it. They're really excited. But actually you want to take a step back and you want to be really clear on what are you looking for from that group. You can ask for the decision, you can ask for feedback, you can ask for... You can expose where you're not quite sure about something and you want them to be thinking about that angle in particular and helping test that hypothesis with what they know. And so setting that early, you can put that in people's heads as they read through your document or listen to the rest of the proposal. Then I find it's really useful to have a narrative that just encompasses everything that you're going to talk about. So just really brief, what's the current situation, what has changed and what are the implications that you now want to... We mean we have a problem to solve and an opportunity that we can go after. And the last thing is just making sure you've got your data. There's executives, there's people in the meeting. They're usually across a whole ton of stuff just hearing about... Maybe they've got 10 proposals a day and they're across all different areas in the business, and so they're not going to have the detail that you do. So being really thoughtful about what you bring, what are the key points that are going to help them understand the situation as clearly as possible. But then really knowing your data so that you can dive in more detail where they need it. And that also helps build your credibility and builds people's confidence in the plan to go ahead. Would you mind just quickly summarizing these pieces of advice and then I was going to move on to another area of strength of yours that I hear?…

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