Evidence receipt / recommendation
Published · transcript-backedMaya Prohovnik: recommendation
28 Sept 2023 Lenny's Podcast Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Spotify’s Head of Podcast Product)
“I would not recommend listening to my podcast unless you are a Big Brother super fan, and I actually started that one because I wanted to get the other end of the spectrum where something we were really focused on with Anchor at the time was first time creators really growing the pie of podcasters and specifically we had this theory that podcast creation of the future would be mobile first and we had this really high-powered mobile app, and so I was like, I'm going to make a podcast that's fully mobile, not highly edited, not worry about making something that sounds like a traditional podcast.”
Source trail
Everything needed to verify it.
- Speaker
- Maya Prohovnik
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 28 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…No, that's very legit. Yeah, for a test podcast that I was just doing to learn how to do my job, I was so excited to get that audience and I fell off because, well, mostly I had a kid, I joined Spotify. My life's really busy and that level of production is so hard to do if it's not your full-time job, but I still get emails all the time from people who are like, please bring it back. I never found another great Stephen King because I really got deep into the books and the connection between the books. So that was one of them. The second one I did, still going today. So my husband and I have this Big Brother podcast, the show Big Brother, it's terrible. I would not recommend listening to my podcast unless you are a Big Brother super fan, and I actually started that one because I wanted to get the other end of the spectrum where something we were really focused on with Anchor at the time was first time creators really growing the pie of podcasters and specifically we had this theory that podcast creation of the future would be mobile first and we had this really high-powered mobile app, and so I was like, I'm going to make a podcast that's fully mobile, not highly edited, not worry about making something that sounds like a traditional podcast. And I really leaned into all the Anchor features. So it's fully recorded on my phone. I do almost no editing, but I think the thing that's kept us going, because it's been six or seven years now we've been doing the show, it's really the community, the people who call in. I have no idea who these people are. I have no idea how they found this terrible show, but they love it. They call in every week. And that I think is one of the many things I've learned from dogfooding, a podcast creation app is that community piece is so important. If you don't know if anyone's listening, if you don't know what they like about it, if you don't know if they're coming back, it's so hard to keep investing the time. And then I made a show, my least known podcast, because it only got like 25 listeners for episode, it's about my favorite book of all time called Children of Time. It's actually a trilogy. And the reason it got almost no listeners is because there were tons of spoilers in the podcast and the book is like 800 pages long. So we were like, do not listen if you haven't read the book. So, it was very niche, but I think it's a really good podcast if you've read Children of Time. And then my last one I just started doing a couple of years ago is about parenting. So I have a son who's two and a half now and we have been documenting our journey as parents all the way from, we went through IVF, so starting with sort of fertility, I have a really fun episode about childbirth if people are interested in that sort of thing. And then ever since then it's just been episodes about the transition to parenthood, which has not been particularly easy for us, and now my son's a toddler, so lots of fun things happening there. ng. And then ever since then it's just been episodes about the transition to parenthood, which has not been particularly easy for us, and now my son's a toddler, so lots of fun things happening there. You're not there yet, but you will be and then you can listen to my toddler episodes.…
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