Elena Verna: evaluation

Transcript context

…Opposite of success. Maybe just the last question, and I'll let you go, and I'd love to do another one of these because I feel like I could ask you questions infinite time. For folks just thinking about how to drive growth, how to approach growth, do you have any just general tips, pieces of advice for how to think about growth for their company and their team? My biggest piece of advice is that you need to understand how to find patterns in the problems that you're solving. The hardest thing in growth is context switching, "How do I optimize this funnel or how do I improve conversion rate here? How do I stand up a loop here?" If you have a framework of how to solve for it, it becomes a localization of the framework problem, which is a lot easier for us to scale, to do more of, and to do successfully and repeatably and sustainably versus approaching each problem on individual basis. This is advice for any leader. This is not just growth. In growth, there just needs to be a growth model that a lot of us, unfortunately, don't think about. If we just think about it as conversion rates and revenue as opposed to understanding the framework works behind it, that's why I push so hard on it from a growth perspective, but try to minimize your context switch. I think that's the key in order to create repeatable, sustainable, and competitively defensible growth model that is driving growth culture and growth mindset across the company because it's something that people can grasp on. Amazing. Elena, thank you so much for doing this. I learned a ton. I can't wait to get this episode out. Two questions. Where can folks find you online and then how can listeners be helpful to you?…

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