Fareed Mosavat: evaluation

Transcript context

…Yeah. When I started down this path of experimenting with a newsletter back in the day, I called it Project Avoid Getting a Real Job, and what I was trying to do is figure out, "Can I make a living doing this thing even though I don't know if there's any way to make money writing a thing?" My wife is always like, "There's no money in writing. What are you doing? I thought you wanted to start a company, that you wanted to do some advising." Yeah. Well, let me talk about why I think the generalization there's no money in writing is true, but I think it's true because it's... In general, maybe not, but what's happening, I think, is people are figuring out, "What is my specific knowledge," just to tie the knots back to the thing we started at the beginning, "that because I've taken so many reps at this is actually not easily replaceable in a focused area? " So modernization or building zero-to-one paid channels as a marketer, or whatever it is. Just narrow enough that I know I'm one of the five best in the world at or I can make the case that I'm one of the five best in the world at it. You as a company probably can't hire that person because you're too early, don't have enough money, don't have enough clout, et cetera, and that I have generalized enough in my mind that I can actually be really effective in a small amount of time. So what works for you, I don't know a lot about the mechanics of your newsletter, but it's not just writing. You're writing about a very specific set of topics that you have unique experience in that has harnessed a very focused community, and I think we're seeing this across a bunch of different things that there's a lot of sub-expertise. No one can be an expert at company. Some people claim to be, but when you get down to it, I feel like an expert on bottoms-up SaaS activation strategy is like, "I can speak pretty confidently about that. Somebody has a problem in that space, I can usually at an hour accelerate their learning pretty dramatically." I think as we're finding what these things are and people are getting smarter about what they're looking for, I think it opened up this space where you can be the best in the world at a relatively narrow topic and make a real meaningful living out of it. There's two thoughts I want to go into here, and then I think we should probably wrap up, but one is I do worry there's like... everyone that gets to a certain point, it just exits the career track, and who's left to build things? I worry that just everyone is trying to become an influencer/creator person. So what I wanted to chat about briefly is just downsides of this path in life.…

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